IVI 3D rugs was created to provide youngsters with an authentic method of play in this fast advancing
world. The year was 2006, technology was kicking off and as a mother of two and passionate
architect, I knew I couldn’t sit back and let my children, aged just 3 and 8 at the time, be sucked into
this digital sphere. Call me conscious, paranoid or just plain caring, but I was worried about the impact of excessive use on my children’s health, behaviour and early development. Especially as they were still so young. Technology was evolving with every passing day and I would despair to come home from work to find my two babies glued to a screen.